On the other hand, product orientation is when a business focusses more on the internal research and development of the company. Doing so, the company creates what will become a need or want to the public.
Subway, in my perspective, is a more market orientated company. This is because it tries hard to connect with the customers through Social Networking Services such as Facebook or Twitter, and also has various other customer services. Also, a strong supporting point that proves that Subway is more interested in providing what the customers want, is the ordering system. Subway, unlike other restaurants, provides much more choices for customers on the menu. When ordering a sub sandwich, the customer can choose the bread, flavor, amount of cheese, vegetables, and sauce, as well as other side menus that can go with the sandwich. This is a evident effort of Subway to provide its customer their needs.
