Tuesday, August 27, 2013

Introduction

1. The purpose and goal of this blog is to successfully investigate various business components of the company Subway for the two year course of the IB Business course, achieving a more thorough understanding of businesses in real life.

2. Subway is the world's largest submarine sandwich chain with more than 40,000 chains in 102 countries. Subway provides its customers with nutritious and quick sandwiches of varying combinations of ingredients.

3. I selected to investigate Subway because it is a familiar company to me since I usually enjoy Subway sandwiches. Also, Subway has a comparably simple business, being food service, thus making it easier to understand the company.

No comments:

Post a Comment