The Boston Matrix is a qualitative method of product portfolio analysis, created by the Boston Consulting Group. It has four categories; the star, question mark, cash cow, and dog.
The star: high market growth, high market share
The question mark: high market growth, low market share
Cash cow: low market growth, high market share
Dog: low market growth, low market share.
When applying the Boston Matrix to Subway's products, the following table can be the result.
The sweet onion chicken teriyaki sub seems worth using money on, as it is the founder's favorite. The Italian B.M.T, Tuna, and Subway Club are the three best selling sandwiches of Subway. The salads seems to fit Subway's image of a relatively healthy fast food restaurant. The Flattizas are relatively less successful to the other product lines.
Riley, Jim. "Boston Matrix and Product Portfolios." Tutor2u. N.p., 23 Sept. 2012. Web. 09 Feb. 2014.
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