Monday, February 10, 2014

Product Life Cycle

The product life cycle(PLC) is a basic sequence that a product goes through, once launched. Its stages are introduction, growth, maturity and decline. 

In order to extend the "life" of the product, companies can use certain strategies. For Subway, there are some PLC extension strategies that could be used for certain products. As their main product line, the sandwiches, are well known and familiar enough to the public, price reduction for a limited time would be beneficial. For the relatively unknown products like the Flatizza™ line, more promotion specific to the products and the variety of the menus would help.  Also, another strategy is redesigning the Flatizza™ line so that customers can customize their Flatizza™. This will well fit Subway's image as subway has a well designed customizing service for their sandwiches. 

2 comments:

  1. Very helpful thank you boomer

    ReplyDelete
  2. The flexibility of software also expands capabilities of the development team. For example, a microcontroller present in the product can be programmed to double as a datalogger to monitor performance during development test. thought leadership strategy

    ReplyDelete